Live Action Production
Print / Photography
Experiential / Event
Our arsenal of CREATORS shape the stories, the films, and the experiences that transform product statements into brand distinction.
Curation is the core of our creative services, and the vocation of our brand.
Through the 1985 platform and quarterly Issue, we provide open access to over 100 emergent artists across genres & disciplines.
An insurgency of imagination backed by world class production capabilities, we offer integrated solutions built for a reactive digital landscape.
In an age where a brand's influence & the notion of Artist and Brand collide - our channels react & combine.
Our success is best described by the results our work has garnered...
TURN OUT FOR WHAT
1985 teamed up with director Brody Baker and the king of crunk himself, Lil Jon to create a PSA for Rock The Vote, in an effort to encourage young voters to show up and make their voices heard in the 2014 mid-term elections. The parody of Lil Jon and DJ Snake's hit track, "Turn Out For What" follows LJ as he drops by the polls for some voting action. The video boasts an all-start cast of Lena Dunham, Fred Armisen, Devendra Banhart, Sophia Bush, Ireland Baldwin, and Natasha Lyonne– and to quote Rolling Stone, “The perfect casting of Whoopi Goldberg as Lil Jon’s auntie.”
The PSA received over 20 million views, and Rock The Vote nearly tripled the amount of voter registrations they processed in 2014. More registrations led to more votes, resulting in a 2% overall increase in the young people’s share of the electorate.
1985 enlisted Nicola Verlato to recreate Michelangelo's Sistine Chapel inside the new four door Fiat 500L. To showcase the vehicle's spaciousness, Nicola brought the masterpiece to life on site at the Los Angeles Auto Show, over the course of only six days. Filmed live and featured on Fiat's social channels, the exhibition garnered interest from around the world and generated an impressive 45 million earned media impressions.
Prior to the event, Nicola collaborated with Fiat's fabricators in Detroit to reconfigure and prep the 500L, replacing the vehicle's headliner and installing a fiberglass ceiling specifically coated to absorb paint. The fiberglass was then coated with gesso, to mimic the renaissance period style, where frescoes were painted on plaster while still wet. The seats were removed, and a special floor was created to allow Nicola to move and swivel as he paints on his back, just like the great Michelangelo.
YOUR ONE AND ONLY
When you find the American Express card for you, it just feels right. It’s like finding “the one”. To encourage consumers to find out more about the American Express suite of charge cards, we created a series of whimsical videos with stories from couples about finding their “One and Only.
Together with studio artists South Rocket Droogs and Fatking, we worked closely with the Card acquisition goals and media plan, putting a focus on art direction and performance to capture the attention of consumers on YouTube pre-roll and in-banner units. We maximized production efficiencies by shooting the series in 2 days at a single studio location, ultimately finishing 8 spots ranging from :15 to :60 in length. The campaign performance was excellent, with ROI growing 1.5X over the course of a year.